Microsoft has announced the purchase of Clipchamp, a web-based video editing software for an undisclosed amount. The acquisition has said will enable Microsoft to incorporate Clipchamp’s technology with Windows as well as product offerings available through Microsoft 365. The news of the purchase was made through a blog post last Tuesday. It is said the deal will allow Microsoft to bolster Clipchamp’s video editing technology with Windows and integrate the product offerings available through Microsoft 365.
According to the blog post, Chris Pratley, Corporate Vice President, Office Media Group at Microsoft said that Clipchamp’s technical approach is to combine the simplicity of a Web app with the ability to process video using the full computing power of a PC with graphics processing unit (GPU) acceleration, something that was formerly limited to traditional video applications.
Chris Pratley, Corporate Vice President, Office Media Group at Microsoft says “Clipchamp is a great fit for Microsoft Windows.”
He added that Clipchamp is web-based software and app that uses the full power of PC and it is a natural fit to extend the cloud-powered productivity experiences in Microsoft 365 for individuals, families, schools, and businesses.
Clipchamp CEO and co-founder Alexander Dreiling also announced the decision to sell the app to Microsoft via a blog post. He said that Climpchamp as a startup is going into a new journey under Microsoft.
Clipchamp was founded in 2013 in Brisbane, Australia. In July, the company announced in a press release that it had achieved the milestone of 17 million registered users on its platform. The company also disclosed that 390,000 companies use Clipchamp.