Google Chrome browser has enhanced privacy settings features that will allow you to manage any advertisements and tracking. In this guide, I will be showing you How to Use Google Chrome’s Enhanced Privacy Settings. The privacy and security settings of Google Chrome include an Ad privacy section that allows you to control advertisements while browsing the internet. Please see how to Enable or Disable Location Services: How to allow apps and services to determine your location on Mac, and How to Disable Chrome Browser Notifications on Windows.
This feature can also be used to increase your online privacy and you can change the data you share with advertisers and personalize the ads you encounter when you are working online.
You can further read more on How to Install Group Policy Templates for Microsoft Edge and Google Chrome browsers on Windows, How to Change the Default Web Browser on Windows 11, How to fix No sound on Google Chrome
Steps to use Google Chrome’s Enhanced Privacy Settings
1. How to Find Ad Privacy Settings in Chrome
Confirm your Google Chrome version is 116 or higher for you to see the ad privacy settings.
1: You can verify or update the current version by clicking the three-dot menu button in the top right corner and select Help > About Google Chrome.
2: If Chrome is not updated. It will run an update to the latest version. The below is my current version of 119 which is above 116.
3: Find Ad privacy settings in Chrome by clicking the three-dot menu button in the top-right corner and select Settings.
4: Click the Privacy and security menu from the left column.
5: Under Privacy and security click the Ad privacy option.
Please see how to Set Google as default: How to set a browser as default in Windows 10, and how to Set Chrome as default: How to set a browser as default on macOS.
2. Steps to Managing Ad Privacy Settings in Chrome
After locating the ad privacy settings, you can start managing the settings. Follow these steps on how to manage Ad Privacy setting in Chrome.
1: Click the Ad topics option
2: Turn off the Ad topics button to stop a site from showing you personalize ads.
3: Click the back button and click on Site-suggested ads
4: Toggle the Site-suggested ads switch to OFF. This will prevent advertisers from discovering your liked sites and target ads based on your browsing activity history.
5: Click the back button and click on Ad measurement option.
6: The last step is to toggle the Ad measurement switch to OFF, this will stop advertisers and other online tracking companies from tracking your online activities and target ads to you based on those activities.
Once all the above steps are followed online Ads will no longer be targeted to you based on your activity online.
Note: Ads will still display when you visit sites. But they will not be targeted to you.
FAQs
Open your Chrome and click on the three dots in the upper-right corner and go to Settings > Privacy and Security > Ad privacy. You can toggle all targeted ads to OFF.
It is a new privacy feature that gives you more choice over the ads you want to see. Chrome will note topics of interest based on your recent browsing history, which will determine what you like. Sites can now make use of this information to show you personalized ads.
I hope you found this blog post on how to Use Google Chrome’s Enhanced Privacy Settings Interesting and helpful. In case you have any questions do not hesitate to ask in the comment section.
